If you’ve spent any time in real estate circles over the past decade, you’ve heard the Keller Williams mantra repeated like scripture: “Your listing, your lead.” It was a promise. A culture. A whole identity. KW built its brand around the idea that agents — not the brokerage, not a portal, not some faceless algorithm […]
Liane Jamason on Bay News 9: Coming Soon Listings & Guaranteed Sale Programs
Today I was featured on Bay News 9 talking about real estate marketing tactics, including Coming Soon marketing as well as “Guaranteed Sale” programs that some agents are using. Also discussed is how reliable sites like Zillow, Trulia and Realtor.com are as far as what one’s home may be worth. Check it out here! More […]
