I recently had a client send me a link to an article on MSN about what certain words may be worth when describing real estate. According to the piece, words such as “Beautiful”, “Turnkey”, and “Landscaping” may have a positive effect in a buyer’s mind as to the value of a home as well as the amount of time it will actually be on the market. According to the article – positive words like these could have as much as a $12,500 impact on sales price! The article also offers that words such as “Motivated”, “Starter Home”, and “Rental Property” may have a negative impact on the price the home ultimately sells for, as well as the number of days on market.
We think at Jamason & Associates, any words used to describe the beauty and uniqueness of the home is a plus, and we always try to highlight our listings best features to bring out curb appeal. One must be careful with phrases like “owner motivated” – you never want to give away the seller’s motivation to a buyer because it could give the buyer reason to submit a low-ball offer if they feel the seller may be desperate to sell.
There is certainly an art to finding words that work – but also curb appeal, the right listing price and the right Realtor with a large database of willing buyers are also key in getting a home sold in today’s market.